{"title":"Half-Gallon Liquid Soap","description":"\u003cp\u003eThe big bottles. Our liquid soap is ten times more concentrated than the stuff at the store, so a half-gallon lasts an embarrassingly long time — buy one and stop thinking about soap for months. Comes with a pump, in all four scents: Lemon, Orange, Lavender, and Unscented\/Hypoallergenic.\u003cbr\u003e\u003cbr\u003eAnd don't let the \"soap\" label fool you — it's not just for your hands. Folks use Earl's to scrub down the grill, lift stains out of work clothes, and cut it with water for power-washing the deck or siding. Strong enough for the dirty jobs, gentle enough for your skin. Made small-batch in Cleveland.\u003c\/p\u003e","products":[{"product_id":"lemon-scented-uncle-earls-soap-concentrated-liquid","title":"Lemon - Liquid - 1\/2 Gallon","description":"\u003cp\u003e1\/2 Gallon of our lemon liquid soap.  Includes pump.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Sales Pitch for Uncle Earl's Soap\" href=\"https:\/\/www.uncle-earls.com\/pages\/target-market-differentiation-criteria-200226?_pos=1\u0026amp;_sid=197b1da43\u0026amp;_ss=r\"\u003eSee sales pitch here\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Ingredients of Uncle Earl's Soap\" href=\"https:\/\/www.uncle-earls.com\/pages\/ingredients-in-detail\"\u003eSee ingredients here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Technical Specifications for UE soap\" href=\"https:\/\/www.uncle-earls.com\/pages\/technical-specifications-for-all-ue-products?_pos=1\u0026amp;_sid=59c13e043\u0026amp;_ss=r\" target=\"_blank\"\u003eTechnical specifications are here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"MSDS \/ SDS for Uncle Earl's Soap\" href=\"https:\/\/www.uncle-earls.com\/pages\/safety-data-sheet-formerly-msds?_pos=1\u0026amp;_sid=92f5d20a8\u0026amp;_ss=r\"\u003eSafety Data Sheet (SDS, formerly MSDS) is linked on this page\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eUpdated 29 March 2022\u003c\/p\u003e","brand":"Uncle Earl's Soap","offers":[{"title":"Default Title","offer_id":32527381954700,"sku":"L1.01","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0325\/6834\/4716\/products\/Lemon-half_4e7010e3-dbd7-49ea-b944-a2b0bd893efd.jpg?v=1648823042"},{"product_id":"concentrated-soap-lotion-unscented-1-2-gallon","title":"Unscented - Liquid - 1\/2 Gallon","description":"\u003cp\u003e1\/2 Gallon of our natural liquid soap.  Includes pump.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Sales Pitch for Uncle Earl's Soap\" href=\"https:\/\/www.uncle-earls.com\/pages\/target-market-differentiation-criteria-200226?_pos=1\u0026amp;_sid=197b1da43\u0026amp;_ss=r\"\u003eSee sales pitch here\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Ingredients of Uncle Earl's Soap\" href=\"https:\/\/www.uncle-earls.com\/pages\/ingredients-in-detail\"\u003eSee ingredients here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Technical Specifications for UE soap\" href=\"https:\/\/www.uncle-earls.com\/pages\/technical-specifications-for-all-ue-products?_pos=1\u0026amp;_sid=59c13e043\u0026amp;_ss=r\" target=\"_blank\"\u003eTechnical specifications are here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"MSDS \/ SDS for Uncle Earl's Soap\" href=\"https:\/\/www.uncle-earls.com\/pages\/safety-data-sheet-formerly-msds?_pos=1\u0026amp;_sid=92f5d20a8\u0026amp;_ss=r\"\u003eSafety Data Sheet (SDS, formerly MSDS) is linked on this page\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eUpdated 29 March 2022\u003c\/p\u003e","brand":"Uncle Earl's Soap","offers":[{"title":"Default Title","offer_id":39266324840599,"sku":"","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0325\/6834\/4716\/products\/Liquid-Half-Gallon-single1_f02408f6-ca42-4ea1-b324-9a831f362727.jpg?v=1614102195"},{"product_id":"orange-liquid-1-2-gallon","title":"Orange - Liquid - 1\/2 Gallon","description":"\u003cp\u003e1\/2 Gallon of our orange liquid soap.  Includes pump.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Sales Pitch for Uncle Earl's Soap\" href=\"https:\/\/www.uncle-earls.com\/pages\/target-market-differentiation-criteria-200226?_pos=1\u0026amp;_sid=197b1da43\u0026amp;_ss=r\"\u003eSee sales pitch here\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Ingredients of Uncle Earl's Soap\" href=\"https:\/\/www.uncle-earls.com\/pages\/ingredients-in-detail\"\u003eSee ingredients here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Technical Specifications for UE soap\" href=\"https:\/\/www.uncle-earls.com\/pages\/technical-specifications-for-all-ue-products?_pos=1\u0026amp;_sid=59c13e043\u0026amp;_ss=r\" target=\"_blank\"\u003eTechnical specifications are here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"MSDS \/ SDS for Uncle Earl's Soap\" href=\"https:\/\/www.uncle-earls.com\/pages\/safety-data-sheet-formerly-msds?_pos=1\u0026amp;_sid=92f5d20a8\u0026amp;_ss=r\"\u003eSafety Data Sheet (SDS, formerly MSDS) is linked on this page\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eUpdated 29 March 2022\u003c\/p\u003e","brand":"Uncle Earl's Soap","offers":[{"title":"Default Title","offer_id":39994742079639,"sku":"","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0325\/6834\/4716\/products\/Orange-half_6882db3f-e64e-47da-957f-7dda8eaf5120.jpg?v=1648823313"},{"product_id":"lavender-liquid-1-2-gallon","title":"Lavender - Liquid - 1\/2 Gallon","description":"\u003cp\u003e1\/2 Gallon of our natural Lavender scented liquid soap.  Includes pump.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Uncle Earl's Soap","offers":[{"title":"Default Title","offer_id":42794941677719,"sku":"","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0325\/6834\/4716\/products\/lavendar-single.jpg?v=1672341576"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0325\/6834\/4716\/collections\/Lemon-half_4e7010e3-dbd7-49ea-b944-a2b0bd893efd.jpg?v=1782841621","url":"https:\/\/www.uncle-earls.com\/collections\/half-gallon-liquid-soap.oembed","provider":"Uncle Earl's Soap","version":"1.0","type":"link"}